For the past 20+ years Robin has studied the day-to-day behaviors of traders and was one of the first in the business to transform proven NLP (Neuro-Linguistic Programming) techniques to fit specifically for the trading environment. NLP- simply, explores the relationships between how we think (neuro), how we communicate (linguistic) and our patterns of behavior and emotions (program).

She has earned the reputation as "The Trader’s Coach" and is known world-wide. She has been featured on CNBC-Power Lunch, ABC’s 20/20 News, The Street.com, BusinessWeek, Tradingmarkets.com, SFO Magazine and is currently a guest on TastyTrade and the CFRN internet radio shows.

Robin’s style and approach to trader coaching is very different from most others in the business. As an experienced trader and coach she cut her teeth on Wall Street in one of the heaviest Day Trading firms back in the 90’s. Today she coaches many high-end Hedge Fund firms as well as individual traders with the goal of creating a “balanced” all-round trading life style.

She is dedicated to a traders' overall well being, and her first-hand experiences provide a unique approach and expertise to educate traders on "How-To" master their mindset to attain peak performance.